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Hershey turns Kisses and Hugs into hard data
Alexander Karp, chief executive of Palantir Technologies, and J.P. Bilbrey, CEO of Pennsylvania-based confectionery Hershey, are an unlikely duo. Palantir is a cagey Silicon Valley company whose...
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A clever way to collect residential energy data
At first glance, SolarCity's new MySolarCity application, which debuted in Apple’s App Store and Google’s Play marketplace on Thursday, looks like a clever customer engagement, referral, and social...
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How is Oscar, the hipster health insurance company, performing?
It's mid-December, which means Oscar, a Web-savvy health insurance startup backed by $150 million in venture capital, is back in business. Health insurance can only be sold during "open enrollment"...
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How commercial insurer FM Global uses data science to reduce client risk
It should come as no surprise that the commercial property insurer FM Global, which claims one-third of all Fortune 500 companies as customers, collects plenty of data to guide how it rates policies...
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Can three ex-NSA snoops stop the worst hacks before they start?
An e-mail arrives in your inbox: relevant, knowingly addressed to you, hardly suspicious. The note requests that you open a link or download, innocuously, a file--huh, intriguing; let's just see. One...
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Cisco, GE bet big(ger) on big data
Cisco is embarking on a new mission to sell analytics services using information gleaned from devices connected to its networking equipment--everything from smartphones to cameras. The ambitious plan...
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Predictive analytics, a potent prescription for health care
Just before the New Year, predictive analytics company Inovalon Holdings--which specializes in healthcare applications--filed plans to raise up to $500 million in an initial public stock offering. “We...
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Big data upstart MapR eyes late 2015 IPO
When Hadoop data management Hortonworks staged its public-market debut in mid-December--easily closing its first day with a billion-dollar market cap--scrutiny of its two biggest rivals, Cloudera and...
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Will big data help end discrimination—or make it worse?
With only a tiny bit of data--the lowly ZIP code--it’s possible for marketers to infer a world of information about any given U.S. consumer. With a ZIP code, a marketer can make a reasonable guess at a...
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Facebook, Intel alumni raise $20 million for business analytics startup
When it comes to answers about basic business developments, most people are pretty impatient. Why should it take two or three days to gather analysis on sales over a specific timeframe, marketing...
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Why your company should care about its database
Any company that falls under the category of “enterprise and mobile NoSQL database software” will hardly get your blood pumping, but there’s more than meets the eye to Couchbase. Along with MongoDB and...
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This ex-Googler wants to make searching big data simpler
Three years ago, a Google developer and Facebook image processing engineer teamed up to simplify business intelligence. Their mission: create a universal way to search for answers to basic queries like...
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DataStax’s first acquisition spotlights graph database software
The old adage, "a picture is worth 1,000 words," applies equally well to numbers. Database upstart DataStax, which pulled down a whopping $106 million round last autumn, just made its first-ever...
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Palantir picks up Fancy That in latest acqui-hire
Palantir Technologies, the furtive data analytics startup (and tech-world unicorn) has acquired a tiny company called Fancy That in a bid to shore up its efforts to attract retail clients. The...
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Police are crunching data to stop murders before they happen
Kansas City had a murder problem. For the past decade it's violent crime rate had made it one of the top ten dangerous cities in America. Then three years ago, city officials decided to try a strategy...
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How do you govern a (hidden, fluid and amoral) algorithm?
Computers are everywhere. In our thermostats, in our cars and, of course, on our mobile devices. Increasingly, the algorithms that dictate how those computers behave has subtle influence on our...
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DataStax just scored a big partnership with HP. Here’s why.
Database management upstart DataStax has passed the 1,000-customer mark, including one-third of the Fortune 100, a milestone that influenced a key new alliance with technology giant Hewlett-Packard....
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What can ketchup consumption teach us about the economics of data?
We go through a lot of ketchup in our house. It seems every other week I'm buying a bottle of the stuff. In the wake of Amazon launching the Amazon Dash--an Internet-connected button that, when...
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Big data is key to disrupting the U.S. patent industry
“Big data,” the industry buzzword that refers to massive data sets that can be analyzed for new insights into human behavior and trends, is often equated with Big Brother. In the popular imagination,...
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Banjo raises $100 million, but the pressure to perform comes from within
“Today was all about why location matters. Silicon Valley versus Las Vegas,” says Damien Patton, the animated chief executive of Banjo, as he steps out of his car, phone to his ear. Patton is referring...
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